The Chrome error messages that users are going to get is just not worth staying on HTTP. If you haven’t already, you need to be on HTTPS. For example, we’re going to be talking about migrating to HTTPS. Stick around because this is a very valuable episode. You might think oh no, I’m just a marketer, I don’t want to geek out. I hope you’re ready because we’re going to geek out on some technical SEO. He directs listeners on where to find him. – Patrick is pretty picky about side projects, but if you have a difficult problem that you can’t quite figure out, he may be able to help.– What’s an example of one of the scripts and tools that Patrick uses to automate and scale across the 50 million pages at IBM?.– Stephan explains that he is very outcome-focused rather than activity-focused like most other SEOs.– Patrick and Stephan talk about Google’s SEO best practice document, and discuss whether H1 tags have an effect.– Are there any other server response header or redirect tips that Patrick wants to share with listeners?.– Stephan asks Patrick a question: what would be his SEO advice and best practice suggestions to a listener who is using infinite scrolling?.– Patrick elaborates on frameworks in SEO, discussing specifically React and AngularJS.– We hear about Patrick’s use of Ryte.
– Stephan talks about the painful procedure that was involved in removing an SEO CDN, and talks about his invention, GravityStream.– What are some of Patrick’s favorite features within the Chrome Developer Tools ?.He then explains the benefits of minifying JavaScript. – Patrick defines service workers for marketers who are listening and may be unfamiliar with some of the geekier SEO terms.– Patrick talks about what content delivery networks (CDNs) he comes across most frequently, and which are his favorites.– What are some of the biggest mistakes that Patrick sees with HTTPS migrations?.He isn’t sure whether its importance as a ranking factor will be increased. – HTTPS is a small ranking factor in SEO, Patrick explains, which is basically a tiebreaker between equal sites.– What are the reasons you need to go from HTTP to HTTPS even on your personal blogs?.– Patrick talks about the potential issues with HTTP, and explains why seeing ads on a site that doesn’t normally have them is potentially really scary.– What sorts of documents does Patrick use to get everyone on the same page? He and Stephan talk about the problems with having extensive documentation.– Stephan compares building a website without an SEO involved to building a house and then realizing you didn’t specify that you needed electrical wiring.– What are Patrick’s preferred tools for crawling?.– We hear why one should use hreflang tags on their website.He then discusses some of the big issues in maintaining a site that big from an SEO perspective. – Patrick talks about the massive size of the IBM website.
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